With trade promotion expenditures for FMCG manufacturers accounting for an estimated 15-25% of revenues (and growing!!!), why do businesses continue to employ a somewhat "blinkered" approach to trade funds amounting to in excess of million dollar expenditures?

Despite the obvious financial and strategic importance of trade spend, many companies still do not fully leverage their investments in trade spend.

Trade promotion expenditure can be optimized to turn it from a drain on ROI into a significant bottom-line booster, making raising trade promotion effectiveness one of the most single biggest opportunities for FMCG manufacturers today.

IBS is committed to transforming your current "spend" into genuine "investment" with our premier Trade Investment Optimization service.

• Gain insight to your promotional investments like never before.
• Finally determine both “what to do” and more importantly “what not to repeat” in the future.
• Not just sheets and sheets of data keeping score of your past activities, but real insight and actionable understanding that will re-shape the way promotional programs are viewed.
• Whole picture” representations that will ensure your entire organization becomes astutely aware of the influence such enormous monetary investments really have.
• Eliminate inefficient promotional activities immediately via our individually client tailored, cost effective, trade investment optimization solution.
• Track net profit contribution by promotion, promotional analysis by geography, promotional response by customer segment and promotional efficiency by sku.
• Providing tiered service level options to suit our clients’ specific requirement.
• Utilize our unique scorecard approach for each and every individual promotional activity.
• Our optimization service offers a genuine opportunity to implement an immediate paradigm shift towards trade investment within your organization.
• it's your money, invest it wisely!